Budapest, Hungary – Tourism Strategy and Brand Development Concept of the Capital City

Overview:

  • Destination assessment
  • Vision
  • Positioning and branding
  • Development programme
  • Marketing strategy and action plan

Horwath HTL Solution: The Budapest Office has been involved in the preparation of the mid- and long-term Tourism Strategy and Brand Development Concept of the Capital Budapest for the period 2005-2010. Budapest Municipal Assembly has requested Horwath H TL Hungary to define the status of tourism in Budapest and prepare a 5-year tourism strategy and development plan for the capital city with focus on the development of Budapest as a brand in its marketing activities to strengthen its position and image in the international tourism market.


Status:
Assignment completed in 2004