Ramada Hotel & Resort Lake Balaton – Lake Balaton, Hungary
Strategic Advice for the Ramada Hotel & Resort Lake Balaton
- Brand selection in 2005 (first CEE Ramada franchise contract for a resort hotel)
Horwath HTL Solution:
At the request of ERSTE Bank, the owner has retained Horwath HTL to review and evaluate the operating performance, potential assessment and capital investment plan of the Ramada Balaton property, one of the largest and best-known hotels around the Balaton area. The analysis was very detailed and required the review of current operations, organisational setup, the hotel’s market position, the competitive environment, its budget, year-to-date and anticipated performance taking into account the proposed capital investment plan.
Horwath HTL prepared an operations audit and financial performance assessment together with estimated P&L statements for the subject hotel.